Performs professional, promotional and consultative work in administering the Main Street Program for the Town of Waxhaw, with the primary focus on the coordination of the Main Street Program and marketing the downtown. Work may also include the coordination of the physical, economic and social development of the downtown to enhance the use of existing infrastructure to maintain and strengthen the tax base. Duties include development of data, statistics and publications which portray the economic potential of the Main Street District; identification of prospective businesses; and maintaining proper records, reports and public information for the program. Work requires considerable planning and timely execution of work. Employee must exercise independent judgment and simultaneously must consider financial, socioeconomic, legal and regulatory variables as they affect the Town. Work is performed under the general direction of the Town Manager.
Develops, conducts, executes and documents the Waxhaw Main Street Program
Carries out annual workplan as established in coordination with the Waxhaw Board of Commissioners
Plans and executes monthly meetings of the Main Street Advisory Committee and its sub-committees of Promotion, Design and Economic Restructuring
Develops the annual Main Street work plan; researches and recommends policies and strategies
Prepares and oversees the Waxhaw Main Street Program budget and submits annual statistical data, budget and program information as required in July and January
Conducts semi-regular downtown market studies for the downtown district
Build and maintain a comprehensive and up-to-date database on properties within the Main Street District; a demographic profile of local residents and downtown customers; available financial assistance, retail environment & retail sales; prospective business resources, etc
Works to retain businesses, assist with the expansion plans of existing businesses, recruit new businesses and potential developers for the Main Street District
Assists property owners in fulfilling the best and highest use of their properties for the overall good of the Main Street District
Works in coordination with other Town departments to assist in coordinating a business friendly environment in the Main Street District
Researches, writes and contracts for grant procurement and administration
Works in coordination with other Town departments and committees to promote, oversee and implement physical improvements in the public and private realm within the district deemed
TOWN OF WAXHAW
P.O. Box 6
1150 N. Broome St. Waxhaw, NC 28173
Telephone (704) 843-2195 Ext. 240 Fax (704) 243-3276
Hours: Monday - Friday 8:00 a.m. to 5:00 p.m.
Town of Waxhaw May, 2015 Main Street Manager
necessary for improved pedestrian and traffic flow and visibility, such as façade improvements, wayfinding, streetscapes, banners, signage, etc
Coordinates retail promotions such as First Fridays
Maintains the Main Street section of the Town of Waxhaw webpage, social media campaigns and e-mail mailing list; news releases, and marketing materials
Serves as the official spokesperson for Historic Downtown Waxhaw and the Waxhaw Main Street Program
Must attend Main Street Manager meetings as required by the Main Street Program.
Prepares and maintain program reports required by the North Carolina Main Street program for yearly program certification
Monitors program performance and recommends and implements modifications to systems and procedures as needed. Pursues state and national recognition for the program through appropriate award programs.
Performs related tasks as required
Knowledge, Skills and Abilities: Must have considerable knowledge and experience in economic development and NC economic development law; must understand the issues confronting downtown business people, property owners, public agencies and community organizations; must be energetic, imaginative, well-organized and capable of functioning effectively in an independent situation. Excellent verbal and written communication skills are required; must have general knowledge in historic preservation practices, public relations, website design and maintenance, communications, trends in economic development in NC, banking and finance, construction, zoning, design, management, budgeting, project management, and marketing.
Education and Experience: Must have graduated from an accredited four year university with a degree in Business Administration, Marketing, Public Administration, Economics or some other applicable degree; a Masters in Business Administration or Public Administration strongly preferred. A combination of experience and education may be considered.