The Communications and Programs Manager is responsible for the production of all website and publication content and design, email marketing, and social media, and coordinates the planning and execution of public events. The Communications and Programs Manager works closely with the Executive Director to formulate messaging for educational programming and advocacy issues, and manages media outreach and enquiries. The position is responsible for ensuring all internal and external materials are consistent with established design guidelines and accurately reflect the mission of the organization. The Communications and Programs Manager is expected to approach outreach opportunities creatively, especially in regard to partnerships and the application of new media.
The candidate should have excellent verbal, written and graphic communications skills, a meticulous attention to detail, and a passion for historic preservation. Heritage is looking for a self-motivated and assertive individual who is comfortable working independently and providing recommendations to organization leadership. The Communications and Programs Manager will work across department areas, the Board of Directors, and with internal and external stakeholders.
MAIN DUTIES AND RESPONSIBILITIES:
· Manage day-to-day updates and maintenance of the Heritage website.
· Manage the development, editing, quarterly publication, and mailing of Heritage News using Adobe InDesign.
· Write monthly Heritage E-News and other campaigns using Constant Contact.
· Oversee Heritage Facebook and Twitter pages and develop creative engagement concepts.
· Work collaboratively with the Preservation Project Manager, Executive Director and Education Committee to develop and execute public events, including the annual lecture series, member-ship meetings, free community day at the Haas-Lilienthal House, and other special events.
· Event management includes: securing venues, confirming speakers and partner organizations, managing online and on-site registration, updating local event calendars and Facebook, and coordinating volunteers, staff, and day-of logistics.
· Manage event registration through Constant Contact and e-commerce functions through PayPal; produce monthly PayPal database and financial records.
· Design creative collateral, including event postcards, flyers, banners, and reports using Adobe InDesign and Photoshop.
· Coordinate flash sale deals for Heritage membership and tours through Living Social, Google Offers, and other deal sites; maintain relationships with deal site representatives.
· Develop media strategies, draft press releases, and respond to media enquiries; follow-up with media contacts to ensure coverage for maximum event attendance and organizational awareness, and develop creative ways to pitch the media.
· Develop fact sheets, talking points, and presentations for organization leadership.
· Liaise with partner organizations and like-minded Bay Area nonprofits to identify cross-promotion and co-sponsorship opportunities.
· Develop strategies to promote the Haas-Lilienthal House, walking tours, and events.
· Draft grant applications for communications and program-related initiatives; track metrics for grant reporting.
· Review all internal and external content developed by Heritage staff and board members, and review partner materials that include the Heritage brand.
· Write monthly communications reports for the Board of Directors.
· Oversee summer communications intern.
· Assist with administrative duties such as answering phones, directing guests, running online credit card transactions, and other support duties.
· Bachelors degree in communications, journalism, or a related field; candidates with a degree in historic preservation or other fields are eligible to apply if they can demonstrate how their experience aligns with the requirements of the position.
· Two or more (2+) years of professional experience in communications, nonprofit program development, community outreach, or in another capacity requiring strong communications abilities.
· Thorough and effective verbal and written communication skills and presentation skills.
· Public speaking experience.
· Understanding of website management and social media.
· Knowledge of the publication development process.
· Skilled at juggling multiple tasks and meeting deadlines with a high degree of accuracy.
· Self-motivated with the ability to work independently and as part of a group.
· Ability to find ways to creatively market programs on a limited budget.
· Available to work weekends and evenings for events, as necessary.
· InDesign, Photoshop, PowerPoint, graphic design, and email marketing experience highly desirable.
SALARY, HOURS AND BENEFITS:
Full-time exempt employee with a salary of $40,000-$46,000. Heritage offers a benefits package that includes a monthly stipend for medical insurance, ten (10) vacation days per year, and paid bank holidays. Work hours are Monday Friday, 9 a.m. 5 p.m.